Once olfactory neurons are triggered, the signals travel through a bundle called the olfactory tract to multiple locations throughout the brain. Sight and sound signals first travel to a relay center.
Smell takes a direct route to the most primitive brain centers (limbic system structures), where they influence emotions and memories.
The limbic system deals with instinctive behaviors and has almost nothing to do with conscious thought. The limbic system works in the mediation process between your recognition of an event, your perception of the event (pleasant or unpleasant) and your physiological reaction to it.
In other words…smell plays a powerful role in determining how you react and respond.
That’s why businesses that appear the same are frequented differently based on the way they smell. The right scent creates an emotional bond and establishes a positive memory your customers will want to repeatedly experience. That is the power behind scent marketing.
Scentfinity enhances your customer’s experience, helping you establish that subliminal emotional bond that keeps them coming back. Increase store traffic, keep them in your store longer and become their must-visit location with scent marketing by Scentfinity.