Your business will benefit from using scent diffusers.

’Tis the Season to Make Memories! Pine needles, apple cider, peppermint, cinnamon, cookies baking in the oven…these are the holiday smells that awaken fond memories…and scent marketing is the nudge that makes it happen. Everyone knows that scent is the sense most linked to memory. Fragrance brings us back to happy childhood memories and scent diffusers are the tool to unlock those aromatic mental pictures. Being able to tap into the science of scent marketing can motivate your customers to relive those treasured memories…and put more coins in your cash registers!

How can scent marketing work for my business?

Fragrance can create a mood, tap into an emotion, and enhance beloved family traditions. That’s especially powerful during the holiday season. Stirring feelings of nostalgia makes people move towards recreating those traditions. With the right scent diffusing, you can:

• Increase visitors-especially in an indoor environment. The right smell attracts consumers. Research shows that 3 out of 4 people have entered a store due to the scent being diffused.
• Keep them longer-More than half of consumers surveyed state that an appropriate holiday scent would make them want to shop in a store longer.
• Turn Shoppers into Buyers-It’s proven: scent marketing moves consumers to make impulsive purchases. In fact, nearly 3/4 of shoppers purchase when subjected to fragrances from a scent diffuser.
• Improve Your Brand Image-Because scent plays such a major role in memory recall, creating a positive experience with scent diffusing also creates an indelible memory. Your customer ties that scent to your business, and they’ll want to revisit it over and over again.

            Does Scent Marketing really work?

Study after study has proven that scent marketing increases sales. From Starbucks to Dunkin’ Donuts, Cinnabon to Cinema Plex, the use of scent diffusers in retail locations has increased sales. It also creates an incredibly strong brand identity. Whenever your customer is exposed to the fragrance you diffuse, they’ll associate that scent with your business. That is brand identity that outlives every other marketing media.

            What can Scentfinity do for me?

Scentfinity can help you select the right scent diffuser for your particular needs, predicated on the size of your location. Our professionals help you select the fragrances that are right for your clientele. We understand the intimate relationship aroma has with memory. We also have the experience necessary to ensure your scent is always diffused in a perfectly balanced way that always enhances and never overwhelms.
Scent Marketing can enhance seasonal sales all year long. Talk to the professionals at Scentfinity and find out how fragrance can improve your bottom line. Call us at 732.795.6300 or email us at info@scentfinity.com.